Candra Reza
Prasetya Gannes
Growth-focused marketer with 6+ years of experience driving acquisition, conversion, and revenue through data-driven strategies in SEO, SEM, and paid media.
6+
Years Experience
5
Companies
260%
Growth Achieved
About Me
Summary
Growth Marketing Manager with 6+ years of experience driving acquisition, conversion, and revenue through data-driven SEO, SEM, and performance marketing. Experienced in scaling full-funnel growth across paid media, organic search, and CRM automation. Skilled in translating analytics into actionable strategies that improve GMV, ROAS, and marketing efficiency. MBA with hands-on expertise in MarTech, attribution, and growth experimentation.
Languages
Bahasa
NativeEnglish
FluentEducation
MBA
IBMT School of Business
Business Administration
B.M.
IBMT School of Business
Management
Diploma
Institut Sains dan Teknologi Terpadu Surabaya
Information System
Experience
Performance Marketing Manager
H&M
Jakarta, ID
Aug 2024 - Feb 2026
Led multi-channel performance marketing campaigns driving app installs and e-commerce traffic.
Key Achievements
- →Led multi-channel performance marketing campaigns across Google Ads, Meta Ads, and TikTok Ads to drive app installs and e-commerce traffic
- →Optimized campaigns using CPA, ROAS, CPI, and CLTV metrics to improve acquisition efficiency
- →Managed digital marketing budgets and performance reporting to maximize ROI
- →Analyzed attribution and user behavior data to identify growth opportunities and improve conversion
- →Collaborated with cross-functional teams (E-commerce, Social, Merchandising) to execute integrated campaigns
Search Engine Optimization Specialist
RedDoorz
Jakarta, ID
Jul 2022 - Jul 2024
Executed SEO strategies to improve organic traffic and search rankings across multiple digital properties.
Key Achievements
- →Executed SEO strategies to improve organic traffic and search rankings
- →Conducted keyword research, content optimization, and technical SEO improvements
- →Monitored SEO performance using analytics tools and implemented data-driven optimizations
- →Collaborated with marketing and content teams to scale organic acquisition
Digital Marketing Lead
Ciputra Group
Jakarta, ID
Apr 2021 - Jul 2022
Led digital marketing campaigns across SEO, SEM, social media, and email marketing with focus on customer engagement.
Key Achievements
- →Led digital marketing campaigns across SEO, SEM, social media, and email marketing
- →Managed CRM and marketing automation systems to improve customer engagement
- →Optimized paid media campaigns to increase qualified leads and marketing ROI
- →Achieved 260% performance growth through campaign optimization
SEO/SEM Specialist
KALCare (Kalbe Group)
Jakarta, ID
Jul 2020 - Apr 2021
Implemented comprehensive SEO and SEM strategies to drive organic and paid traffic growth.
Key Achievements
- →Implemented on-page and off-page SEO strategies to increase organic traffic
- →Conducted technical SEO audits and keyword optimization
- →Achieved first-page Google rankings for targeted keywords
- →Supported content teams with SEO insights and performance analysis
SEO/SEM Specialist
Airmas Perkasa (Airmas Group)
Jakarta, ID
May 2018 - Jul 2020
Improved search rankings and drove traffic through SEO and SEM optimization strategies.
Key Achievements
- →Improved search rankings through on-page optimization and backlink strategies
- →Conducted keyword research, SEO audits, and content optimization
- →Used SEMrush and Google Analytics to track performance and guide strategy
Skills
Projects
Ciputra.Link - Marketing Automation Platform
Dec 2021
Developed an internal marketing platform to support link management, bio pages, QR codes, and campaign tracking.
Details
Implemented Salesforce API integration to support lead generation and automated sales–customer matching.
Impact
Streamlined lead generation and sales-customer matching process
Technologies
iniKisahku – Anonymous Story-Sharing Platform
Jan 2026
Built a digital platform enabling users to share personal stories anonymously in a safe environment.
Details
Designed the platform to support emotional expression and stress relief through storytelling.
Impact
Created safe space for emotional expression and stress relief
Technologies
Let's Connect
Feel free to reach out!
I'm always interested in discussing growth strategies, new projects, or opportunities. Send me an email or call, and let's talk about how we can work together.
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