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Performance Marketing

Candra Reza
Prasetya Gannes

Growth-focused marketer with 6+ years of experience driving acquisition, conversion, and revenue through data-driven strategies in SEO, SEM, and paid media.

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6+
Years Experience
7
Companies
260%
Growth Achieved

About Me

Summary

Growth Marketing Manager with 6+ years of experience driving acquisition, conversion, and revenue through data-driven SEO, SEM, and performance marketing. Experienced in scaling full-funnel growth across paid media, organic search, and CRM automation. Skilled in translating analytics into actionable strategies that improve GMV, ROAS, and marketing efficiency. MBA with hands-on expertise in MarTech, attribution, and growth experimentation.

Location
Jakarta, Indonesia
Website
gannes.my.id

Languages

Bahasa Indonesia Native
English Fluent
Bahasa Malaysia Intermediate
Mandarin Chinese Learning

Education

MBA
IBMT School of Business
Business Administration
2023 – 2025 GPA: 3.52
B.M.
IBMT School of Business
Management
2022 – 2023 GPA: 3.40
Diploma
Institut Sains dan Teknologi Terpadu Surabaya
Information System
2014 – 2018 GPA: 2.92

Experience

Performance Marketing & Growth Consultant
Freelance / Independen
Nov 2025 – Present
Jakarta, ID

Providing independent digital marketing consulting services across performance marketing, SEO, and growth strategy for various clients.

  • Managed end-to-end performance marketing campaigns (Google Ads, Meta Ads, TikTok Ads) for multiple clients
  • Developed growth strategies tailored to client goals across e-commerce, services, and B2B sectors
  • Delivered SEO audits, keyword strategies, and content optimization recommendations
  • Provided analytics reporting and data-driven insights to improve campaign ROAS and reduce CPL
Strategic Performance Manager
Paramount Land
Jul 2025 – Oct 2025
Tangerang, ID

Led comprehensive digital marketing campaigns across SEO, SEM, social media, and email marketing.

  • Led digital marketing campaigns across SEO, SEM, social media, and email marketing
  • Managed CRM and marketing automation systems to improve customer engagement
  • Managed digital marketing budgets and performance reporting to maximize ROI
  • Analyzed attribution and user behavior data to identify growth opportunities and improve conversion
Performance Marketing Manager
H&M
Aug 2024 – Jul 2025
Jakarta, ID

Led multi-channel performance marketing campaigns driving app installs and e-commerce traffic.

  • Led multi-channel performance marketing campaigns across Google Ads, Meta Ads, and TikTok Ads to drive app installs and e-commerce traffic
  • Optimized campaigns using CPA, ROAS, CPI, and CLTV metrics to improve acquisition efficiency
  • Managed digital marketing budgets and performance reporting to maximize ROI
  • Analyzed attribution and user behavior data to identify growth opportunities and improve conversion
  • Collaborated with cross-functional teams (E-commerce, Social, Merchandising) to execute integrated campaigns
Search Engine Optimization Specialist
RedDoorz
Jul 2022 – Jul 2024
Jakarta, ID

Executed SEO strategies to improve organic traffic and search rankings across multiple digital properties.

  • Executed SEO strategies to improve organic traffic and search rankings
  • Conducted keyword research, content optimization, and technical SEO improvements
  • Monitored SEO performance using analytics tools and implemented data-driven optimizations
  • Collaborated with marketing and content teams to scale organic acquisition
Digital Marketing Lead
Ciputra Group
Apr 2021 – Jul 2022
Jakarta, ID

Led digital marketing campaigns across SEO, SEM, social media, and email marketing with focus on customer engagement.

  • Led digital marketing campaigns across SEO, SEM, social media, and email marketing
  • Managed CRM and marketing automation systems to improve customer engagement
  • Optimized paid media campaigns to increase qualified leads and marketing ROI
  • Achieved 260% performance growth through campaign optimization
SEO/SEM Specialist
KALCare (Kalbe Group)
Jul 2020 – Apr 2021
Jakarta, ID

Implemented comprehensive SEO and SEM strategies to drive organic and paid traffic growth.

  • Implemented on-page and off-page SEO strategies to increase organic traffic
  • Conducted technical SEO audits and keyword optimization
  • Achieved first-page Google rankings for targeted keywords
  • Supported content teams with SEO insights and performance analysis
SEO/SEM Specialist
Airmas Perkasa (Airmas Group)
May 2018 – Jul 2020
Jakarta, ID

Improved search rankings and drove traffic through SEO and SEM optimization strategies.

  • Improved search rankings through on-page optimization and backlink strategies
  • Conducted keyword research, SEO audits, and content optimization
  • Used SEMrush and Google Analytics to track performance and guide strategy

Skills & Expertise

Click any category to explore detailed skills

Portfolio & Case Studies

Proven results across e-commerce, healthcare, and real estate with 3.5–12x ROAS

E-commerce

Q2 2025 Performance Marketing Campaign

H&M · Q2 2025

Led multi-channel performance marketing campaign across paid ads, organic search, and owned channels driving e-commerce growth.

Key Metrics
sessions
50M+
purchases
120K+
roas
3.5-4.2x
add To Cart
700K+
ad Spend
~IDR 40-50B
Challenge

Strong traffic achieved, but conversion optimization and inventory readiness impacted peak sales potential.

Solution

Implemented targeted conversion optimization across landing pages, streamlined checkout flow, and coordinated with merchandising for timely inventory.

Result
Achieved 3.5-4.2x ROAS, 120K+ purchases, maximized performance during high-traffic periods.
Interested? Let's Talk →
Healthcare

Integrated Digital Growth Strategy

Dental & Beauty Clinic Network · 2023-2025

Managed 30+ clinic locations with comprehensive digital marketing driving patient acquisition and retention.

Key Metrics
projects Managed
30+
roas
6-7x
ad Spend
± Rp. 500M
cost Per Lead Reduction
28-35%
bookings Increase
150-180%
Challenge

Multiple clinic locations with different performance needs, varying patient acquisition costs across regions.

Solution

Built location-based targeting strategy, optimized ad creative per clinic type, implemented patient retention email marketing.

Result
Achieved 6-7x ROAS across network, reduced cost per lead by 28-35%, increased clinic bookings by 150-180%.
Interested? Let's Talk →
Real Estate

Residential Development Marketing

Ciputra Group · 2021-2022

Led SEM and SEO campaigns to drive qualified buyer inquiries for multiple residential development projects.

Key Metrics
qualified Leads
800+
roas
8-12x
ad Spend
± Rp. 300-400M
cost Per Lead Reduction
35-40%
conversion Rate
12-15%
Challenge

Competitive real estate market, long sales cycles, multiple project properties requiring different messaging.

Solution

Project-specific landing pages, property-based keyword targeting, retargeting for property viewers, lead nurturing sequences.

Result
Generated 800+ qualified leads with 8-12x ROAS, reduced cost per lead by 35-40%, achieved 12-15% conversion rate to sales inquiries.
Interested? Let's Talk →
Real Estate

Commercial Property Digital Acquisition

Ciputra Group · 2021-2022

Executed B2B digital marketing strategy for commercial office and retail space marketing.

Key Metrics
business Inquiries
300+
roas
6-8x
ad Spend
± Rp. 250M
impressions
2.5M+
cpc Reduction
30%
Challenge

Niche B2B audience, longer decision-making cycle, competing with national developers.

Solution

LinkedIn B2B targeting, property showcase videos, case studies of existing tenants, direct outreach campaigns.

Result
Achieved 300+ business inquiries with 6-8x ROAS, reduced CPC by 30%, established strong commercial property positioning.
Interested? Let's Talk →

Projects

Aug 2016

Aiola Eatery

Developed and managed the official website for a popular dining and hangout spot in Surabaya.

WordPress Web Development PHP Local SEO
Dec 2021

Ciputra.Link - Marketing Automation Platform

Developed an internal marketing platform to support link management, bio pages, QR codes, and campaign tracking.

Salesforce API Link Management QR Codes Campaign Tracking
Aug 2024

Konova

Developed a custom bio link, short URL, and QR code generation platform designed for marketing link optimization.

Link Optimization Bio Link QR Codes Short URL
Jan 2026

iniKisahku – Anonymous Story-Sharing Platform

Built a digital platform enabling users to share personal stories anonymously in a safe environment.

Next.js TypeScript Database
Mar 2026

Weton Jawa

Created an online Javanese weton matchmaking calculator based on traditional Javanese calendar calculations and compatibility algorithms.

JavaScript Astrology Algorithm Web Application
Jun 2026

WMLI (Widya Mandala Language Institute)

Managed server infrastructure and created the temporary website for Widya Mandala Language Institute (WMLI).

Server Management Web Development Nginx PHP

Let's Connect

Email
[email protected]
Location
Jakarta, Indonesia
Connect
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Feel free to reach out!

I'm always interested in discussing growth strategies, new projects, or opportunities. Send me an email and let's talk about how we can work together.

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