Candra Reza
Prasetya Gannes
Growth-focused marketer with 6+ years of experience driving acquisition, conversion, and revenue through data-driven strategies in SEO, SEM, and paid media.
6+
Years Experience
5
Companies
260%
Growth Achieved
About Me
Summary
Growth Marketing Manager with 6+ years of experience driving acquisition, conversion, and revenue through data-driven SEO, SEM, and performance marketing. Experienced in scaling full-funnel growth across paid media, organic search, and CRM automation. Skilled in translating analytics into actionable strategies that improve GMV, ROAS, and marketing efficiency. MBA with hands-on expertise in MarTech, attribution, and growth experimentation.
Languages
Bahasa Indonesia
NativeEnglish
FluentBahasa Malaysia
IntermediateMandarin Chinese
LearningEducation
MBA
IBMT School of Business
Business Administration
B.M.
IBMT School of Business
Management
Diploma
Institut Sains dan Teknologi Terpadu Surabaya
Information System
Experience
Strategic Performance Manager
Paramount Land
Tangerang, ID
Jul 2025 - Oct 2025
Led comprehensive digital marketing campaigns across SEO, SEM, social media, and email marketing.
Key Achievements
- →Led digital marketing campaigns across SEO, SEM, social media, and email marketing
- →Managed CRM and marketing automation systems to improve customer engagement
- →Managed digital marketing budgets and performance reporting to maximize ROI
- →Analyzed attribution and user behavior data to identify growth opportunities and improve conversion
Performance Marketing Manager
H&M
Jakarta, ID
Aug 2024 - Jul 2025
Led multi-channel performance marketing campaigns driving app installs and e-commerce traffic.
Key Achievements
- →Led multi-channel performance marketing campaigns across Google Ads, Meta Ads, and TikTok Ads to drive app installs and e-commerce traffic
- →Optimized campaigns using CPA, ROAS, CPI, and CLTV metrics to improve acquisition efficiency
- →Managed digital marketing budgets and performance reporting to maximize ROI
- →Analyzed attribution and user behavior data to identify growth opportunities and improve conversion
- →Collaborated with cross-functional teams (E-commerce, Social, Merchandising) to execute integrated campaigns
Search Engine Optimization Specialist
RedDoorz
Jakarta, ID
Jul 2022 - Jul 2024
Executed SEO strategies to improve organic traffic and search rankings across multiple digital properties.
Key Achievements
- →Executed SEO strategies to improve organic traffic and search rankings
- →Conducted keyword research, content optimization, and technical SEO improvements
- →Monitored SEO performance using analytics tools and implemented data-driven optimizations
- →Collaborated with marketing and content teams to scale organic acquisition
Digital Marketing Lead
Ciputra Group
Jakarta, ID
Apr 2021 - Jul 2022
Led digital marketing campaigns across SEO, SEM, social media, and email marketing with focus on customer engagement.
Key Achievements
- →Led digital marketing campaigns across SEO, SEM, social media, and email marketing
- →Managed CRM and marketing automation systems to improve customer engagement
- →Optimized paid media campaigns to increase qualified leads and marketing ROI
- →Achieved 260% performance growth through campaign optimization
SEO/SEM Specialist
KALCare (Kalbe Group)
Jakarta, ID
Jul 2020 - Apr 2021
Implemented comprehensive SEO and SEM strategies to drive organic and paid traffic growth.
Key Achievements
- →Implemented on-page and off-page SEO strategies to increase organic traffic
- →Conducted technical SEO audits and keyword optimization
- →Achieved first-page Google rankings for targeted keywords
- →Supported content teams with SEO insights and performance analysis
SEO/SEM Specialist
Airmas Perkasa (Airmas Group)
Jakarta, ID
May 2018 - Jul 2020
Improved search rankings and drove traffic through SEO and SEM optimization strategies.
Key Achievements
- →Improved search rankings through on-page optimization and backlink strategies
- →Conducted keyword research, SEO audits, and content optimization
- →Used SEMrush and Google Analytics to track performance and guide strategy
Skills & Expertise
Click any category to explore detailed skills
Portfolio & Case Studies
Proven results across e-commerce, healthcare, and real estate with 3.5-12x ROAS and significant lead generation
E-commerce
Q2 2025 Performance Marketing Campaign
H&M
Led multi-channel performance marketing campaign across paid ads, organic search, and owned channels driving e-commerce growth.
Key Metrics
sessions
50M+
purchases
120K+
roas
3.5-4.2x
add To Cart
700K+
ad Spend
~IDR 40-50B
Challenge
Strong traffic achieved, but conversion optimization and inventory readiness impacted peak sales potential.
Solution
Implemented targeted conversion optimization across landing pages, streamlined checkout flow, and coordinated with merchandising for timely inventory.
Result
Achieved 3.5-4.2x ROAS, 120K+ purchases, maximized performance during high-traffic periods.
Healthcare
Integrated Digital Growth Strategy
Dental & Beauty Clinic Network
Managed 30+ clinic locations with comprehensive digital marketing driving patient acquisition and retention.
Key Metrics
projects Managed
30+
roas
6-7x
ad Spend
± Rp. 500M
cost Per Lead Reduction
28-35%
bookings Increase
150-180%
Challenge
Multiple clinic locations with different performance needs, varying patient acquisition costs across regions.
Solution
Built location-based targeting strategy, optimized ad creative per clinic type, implemented patient retention email marketing.
Result
Achieved 6-7x ROAS across network, reduced cost per lead by 28-35%, increased clinic bookings by 150-180%.
Real Estate
Residential Development Marketing
Ciputra Group
Led SEM and SEO campaigns to drive qualified buyer inquiries for multiple residential development projects.
Key Metrics
qualified Leads
800+
roas
8-12x
ad Spend
± Rp. 300-400M
cost Per Lead Reduction
35-40%
conversion Rate
12-15%
Challenge
Competitive real estate market, long sales cycles, multiple project properties requiring different messaging.
Solution
Project-specific landing pages, property-based keyword targeting, retargeting for property viewers, lead nurturing sequences.
Result
Generated 800+ qualified leads with 8-12x ROAS, reduced cost per lead by 35-40%, achieved 12-15% conversion rate to sales inquiries.
Real Estate
Commercial Property Digital Acquisition
Ciputra Group
Executed B2B digital marketing strategy for commercial office and retail space marketing.
Key Metrics
business Inquiries
300+
roas
6-8x
ad Spend
± Rp. 250M
impressions
2.5M+
cpc Reduction
30%
Challenge
Niche B2B audience, longer decision-making cycle, competing with national developers.
Solution
LinkedIn B2B targeting, property showcase videos, case studies of existing tenants, direct outreach campaigns.
Result
Achieved 300+ business inquiries with 6-8x ROAS, reduced CPC by 30%, established strong commercial property positioning.
Projects
Ciputra.Link - Marketing Automation Platform
Dec 2021
Developed an internal marketing platform to support link management, bio pages, QR codes, and campaign tracking.
Details
Implemented Salesforce API integration to support lead generation and automated sales–customer matching.
Impact
Streamlined lead generation and sales-customer matching process
Technologies
iniKisahku – Anonymous Story-Sharing Platform
Jan 2026
Built a digital platform enabling users to share personal stories anonymously in a safe environment.
Details
Designed the platform to support emotional expression and stress relief through storytelling.
Impact
Created safe space for emotional expression and stress relief
Technologies
Let's Connect
Feel free to reach out!
I'm always interested in discussing growth strategies, new projects, or opportunities. Send me an email or call, and let's talk about how we can work together.
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